Growth at Arc’teryx

They do a good job with design, tweaking those designs instead of resting on their laurels, and quality manufacturing. My intro to the brand was a pretty simple zip-top day pack that I used for years. I currently use two of their shell jackets - alpha SV and Beta AR. They're quite expensive, but I've been able to find good sale prices on older models when they roll out new things. The changes are usually evolutionary, so you're still getting a very good jacket with the older ones. If you amortize the cost over how long you use them, it should work in your favor.

I also like that they stand behind their gear. The company gave me a full credit for a hard shell I wore for nine years after sections of the outer shell delaminated from the gore tex pro membrane. (the warranty claim process was thorough. I cleaned the jacket, sent a bunch of photos, then sent the jacket in, ostensibly for a repair of the damaged sections. The jacket was otherwise in good shape for 9 years of wear).