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Post by downriver on Jan 31, 2024 12:59:46 GMT -8
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BigLoad
Trail Wise!
Pancakes!
Posts: 12,927 
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Post by BigLoad on Jan 31, 2024 15:40:12 GMT -8
For quite a while, Mystery Ranch has been more oriented toward hunters and those who prioritize toughness in their gear, so it fits comfortably into the Yeti brand image.
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Post by swmtnbackpacker on Jan 31, 2024 16:43:14 GMT -8
.. and Mystery Ranch bought out Dana Designs awhile back. Besides the big multinational pack makers, there’s more domestic pack makers coming online though geared more towards the UL crowd. More of those are becoming more multinational themselves..
Don’t forget trail maintainers and others performing domestic sherpa duties.
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Post by leadbelly on Feb 1, 2024 12:41:47 GMT -8
Mystery Ranch didn't buy out Dana Designs. K2 did in the mid-1990s, and eventually merged it into Marmot. The Dana Design brand went away, though some of their packs were sold under the Marmot badge for a while. [Marmot is now part of a group that owns Ex Officio and Coleman.
Dana Gleason (and a partner) formed Mystery Ranch in 2000, presumably after he was free of any noncompete obligations. My first Mystery Ranch backpack was the G6000, for long trips and winter. I still use it, it's outstanding. Old school, the hydration solution is kind of obsolete. I also day hike with their Coulee 40 when I need to carry more stuff, and I have a small commuter-type daypack from them - maybe 20 liters, sleeves for a laptop & peripherals. I really like the 3 zip configuration, and their backpacks carry well for me.
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Post by downriver on Feb 1, 2024 18:46:41 GMT -8
More on the merger… thedaily.outdoorretailer.com/news/brands-and-retailers/how-yeti-mystery-ranch-acquisition-could-impact-both-brands/From the article: As far as the future opportunities for Yeti and Mystery Ranch, Powell emphasized Yeti’s ability to capture the lifestyle market along with making technical products. “This is a point that the outdoor industry really misses,” he said. “The money is in the lifestyle stuff. The money is not in the hardcore user stuff. If a brand wants to stay pure and only sell to pure rock climbers or pure fisherman, they can do that. But they will doom themselves to being a smaller business than they possibly could be.” Happy Trails, DR |
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