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Post by georgeofthej on Jul 16, 2019 11:11:19 GMT -8
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Post by High Sierra Fan on Jul 16, 2019 15:00:02 GMT -8
The Lodge is keeping its new name, probably because it’s had a couple just since the sixties and the newest was judged an improvement. The Wawona and Ahwahnee revert, Curry Village returns so they’re not going beyond its most recent name change. www.travelyosemite.com/lodging/yosemite-lodging-experience/ I was rather agnostic. The park’s all roses no matter under what name, Shakespeare’s Juliet got it right. NPS changing the names to put public pressure onto DNC was a juvenile move which at the end of the day didn’t work. Or did they argue visitation went up with the new names so the old ones were worthless? Price haggling is fun.
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Post by High Sierra Fan on Jul 18, 2019 18:31:01 GMT -8
It appears the park service tactic worked. They changed the names and got two plus years of reservation data that I’m quite confident showed no decline at all in income or occupancy: so they go to court and show the judge the names DNC hold trademarks on are worth very little versus what they were asking for as the new names had no impact on sales.
Not entirely successful as the ruling, while substantially below the DNC last offer ($50 million?) was also substantially above the park’s $3 million at about $12 million split between the government and Aramark.
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Post by johntpenca on Aug 11, 2019 12:08:32 GMT -8
I'm glad to read this. Some how the name "The Majestic" just made Awahnee soun d like a bad Jim Cary movie.
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Post by High Sierra Fan on Aug 12, 2019 15:57:44 GMT -8
I'm glad to read this. Some how the name "The Majestic" just made Awahnee soun d like a bad Jim Cary movie. I fulle expect that was the intention. “See judge, even with really bland, totally generic names the properties had soaring occupancies: the names are economically meaningless”.
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